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Deal Sheet: 2026 F-150 Platinum
Mike Dorian Ford, Inc. · Clinton Township, MI · VIN: 1FTFW7L83TFA39198
Negotiation Guide
Opening Offer
$77,297
Fair Price
$78,797
Walk Away Above
$80,441
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$73,877
Est. Invoice$76,339
Holdback (est.)$2,463
MSRP (Sticker)$82,085
Asking Price$80,585
Markup-$1,500
Est. Dealer Margin on This Car$6,709
Percentile81% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory219 vehicles
Avg Markup (All Models)-$3,079
Avg Markup (F-150)-$4,955
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,947
Price History
Jul 9, 2026$79,835 → $80,085(+$250)
Aug 6, 2026$80,085 → $81,085(+$1,000)
Aug 19, 2026$81,085 → $80,585(-$500)
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