Deal Sheet: 2026 F-150 Platinum

Maguire's Ford of Hershey, Inc. · Palmyra, PA · VIN: 1FTFW7L82TFA88408

Negotiation Guide

Opening Offer

$82,728

Fair Price

$84,228

Walk Away Above

$85,566

• Recent buyers paid ~$2,677 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,215

Est. Invoice$80,822

Holdback (est.)$2,607

MSRP (Sticker)$86,905

Asking Price$84,905

Markup-$2,000

Est. Dealer Margin on This Car$6,691

Percentile42% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)-$2,558

Avg Markup (F-150)-$3,474

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,681

Price History

Aug 6, 2026$84,405 → $85,405(+$1,000)

Aug 19, 2026$85,405 → $84,905(-$500)

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