Negotiation Guide
Opening Offer
$78,617
Fair Price
$80,117
Walk Away Above
$81,766
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$75,074
Est. Invoice$77,576
Holdback (est.)$2,502
MSRP (Sticker)$83,415
Asking Price$81,415
Markup-$2,000
Est. Dealer Margin on This Car$6,342
Percentile42% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory214 vehicles
Avg Markup (All Models)-$2,240
Avg Markup (F-150)-$3,611
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$2,038
Price History
Jul 9, 2026$81,915 → $80,915(-$1,000)
Aug 6, 2026$80,915 → $81,915(+$1,000)
Aug 19, 2026$81,915 → $81,415(-$500)
Cheaper F-150 Platinum Inventory
Starks Ford of QueensWoodside, NY
-$7,500$84,1955d
Marshall FordMarshall, TX
-$2,500$77,0155d
Wild West FordGuymon, OK
-$2,500$83,3655d
Tomball Ford, Inc.Tomball, TX
-$2,500$82,95575d
Jim Norton FordBroken Arrow, OK
-$2,500$76,02075d
Capital Ford of WilmingtonWilmington, NC
-$2,000$83,45521d
AutoNation Ford FriscoFrisco, TX
-$2,000$83,22014d
Louisburg Ford Sales, Inc.Louisburg, KS
-$2,000$83,36049d
Bill Knight Ford of VinitaVinita, OK
-$2,000$76,52040d
Crossroads Ford of Kernersville, Inc.Kernersville, NC
-$2,000$93,91035d