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Deal Sheet: 2026 F-150 Platinum
Doug Henry Ford of Ayden · Ayden, NC · VIN: 1FTFW7L82TFA39192
Negotiation Guide
Opening Offer
$82,428
Fair Price
$83,928
Walk Away Above
$85,592
- • Recent buyers paid ~$2,677 below MSRP
- • Sitting 75 days (avg 43) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$78,530
Est. Invoice$81,147
Holdback (est.)$2,618
MSRP (Sticker)$87,255
Asking Price$85,255
Markup-$2,000
Est. Dealer Margin on This Car$6,726
Percentile42% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold1144
Avg Markup-$2,677
Median Markup-$2,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory38 vehicles
Avg Markup (All Models)-$2,105
Avg Markup (F-150)-$3,500
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,154
Price History
Jul 9, 2026$86,255 → $84,255(-$2,000)
Aug 6, 2026$84,255 → $85,755(+$1,500)
Aug 19, 2026$85,755 → $85,255(-$500)
Cheaper F-150 Platinum Inventory
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-$7,500$84,1955d
Marshall FordMarshall, TX
-$2,500$77,0155d
Wild West FordGuymon, OK
-$2,500$83,3655d
Tomball Ford, Inc.Tomball, TX
-$2,500$82,95575d
Jim Norton FordBroken Arrow, OK
-$2,500$76,02075d
Capital Ford of WilmingtonWilmington, NC
-$2,000$83,45521d
AutoNation Ford FriscoFrisco, TX
-$2,000$83,22014d
Louisburg Ford Sales, Inc.Louisburg, KS
-$2,000$83,36049d
Bill Knight Ford of VinitaVinita, OK
-$2,000$76,52040d
Crossroads Ford of Kernersville, Inc.Kernersville, NC
-$2,000$93,91035d