Deal Sheet: 2026 F-150 Platinum

Raceway Ford of Hartsville · Hartsville, SC · VIN: 1FTFW7L80TFC00509

Negotiation Guide

Opening Offer

$75,038

Fair Price

$76,538

Walk Away Above

$77,876

• Recent buyers paid ~$2,677 below MSRP

Price Breakdown

Est. Dealer Cost$71,294

Est. Invoice$73,670

Holdback (est.)$2,376

MSRP (Sticker)$79,215

Asking Price$77,215

Markup-$2,000

Est. Dealer Margin on This Car$5,922

Percentile42% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory56 vehicles

Avg Markup (All Models)-$2,393

Avg Markup (F-150)-$3,176

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,200

Cheaper F-150 Platinum Inventory

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-$2,500$76,02075d

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-$2,000$83,45521d

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-$2,000$76,52040d

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-$2,000$93,91035d