Deal Sheet: 2026 F-150 Platinum

West Herr Ford, Inc. · Hamburg, NY · VIN: 1FTFW7L80TFB98132

Negotiation Guide

Opening Offer

$80,203

Fair Price

$81,703

Walk Away Above

$83,041

• Recent buyers paid ~$2,677 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$75,942

Est. Invoice$78,473

Holdback (est.)$2,531

MSRP (Sticker)$84,380

Asking Price$82,380

Markup-$2,000

Est. Dealer Margin on This Car$6,438

Percentile42% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1144

Avg Markup-$2,677

Median Markup-$2,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell43 days

Dealer Profile

Inventory254 vehicles

Avg Markup (All Models)-$2,354

Avg Markup (F-150)-$3,480

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,569

Price History

Aug 15, 2026$84,380 → $82,880(-$1,500)

Aug 19, 2026$82,880 → $82,380(-$500)

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