Negotiation Guide
Opening Offer
$67,961
Fair Price
$69,461
Walk Away Above
$71,923
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,947
Est. Invoice$69,178
Holdback (est.)$2,232
MSRP (Sticker)$74,385
Asking Price$70,385
Markup-$4,000
Est. Dealer Margin on This Car$3,439
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory172 vehicles
Avg Markup (All Models)-$2,480
Avg Markup (F-150)-$3,600
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,844
Price History
Jul 9, 2026$72,885 → $69,885(-$3,000)
Aug 6, 2026$69,885 → $70,385(+$500)
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