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Deal Sheet: 2026 F-150 Lariat
Laird Noller Ford, Inc. · Topeka, KS · VIN: 1FTFW5LD9TFB06291
Negotiation Guide
Opening Offer
$65,216
Fair Price
$66,716
Walk Away Above
$69,178
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 66 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,476
Est. Invoice$66,625
Holdback (est.)$2,149
MSRP (Sticker)$71,640
Asking Price$67,640
Markup-$4,000
Est. Dealer Margin on This Car$3,164
Percentile37% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)-$1,855
Avg Markup (F-150)-$3,286
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,500
Price History
Jul 9, 2026$70,140 → $67,140(-$3,000)
Aug 6, 2026$67,140 → $67,640(+$500)
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