Deal Sheet: 2026 F-150 Lariat

Mac Haik Ford Lincoln of Georgetown · Georgetown, TX · VIN: 1FTFW5LD8TFB77997

Negotiation Guide

Opening Offer

$68,946

Fair Price

$70,446

Walk Away Above

$72,676

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$67,415

Est. Invoice$69,662

Holdback (est.)$2,247

MSRP (Sticker)$74,905

Asking Price$70,905

Markup-$4,000

Est. Dealer Margin on This Car$3,491

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory356 vehicles

Avg Markup (All Models)-$1,396

Avg Markup (F-150)-$3,910

% Below MSRP90%

Avg Days to Sell28 days

Avg Sold Markup-$1,518

Price History

Aug 6, 2026$70,405 → $70,905(+$500)

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