Deal Sheet: 2026 F-150 Lariat

Bluebonnet Ford · New Braunfels, TX · VIN: 1FTFW5LD8TFB73528

Negotiation Guide

Opening Offer

$68,131

Fair Price

$69,631

Walk Away Above

$71,861

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$66,681

Est. Invoice$68,904

Holdback (est.)$2,223

MSRP (Sticker)$74,090

Asking Price$70,090

Markup-$4,000

Est. Dealer Margin on This Car$3,409

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory516 vehicles

Avg Markup (All Models)-$1,370

Avg Markup (F-150)-$2,795

% Below MSRP91%

Avg Days to Sell27 days

Avg Sold Markup-$1,371

Price History

Aug 6, 2026$69,590 → $70,090(+$500)

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