Deal Sheet: 2026 F-150 Lariat

Ford of Franklin · Franklin, TN · VIN: 1FTFW5LD8TFB32171

Negotiation Guide

Opening Offer

$75,281

Fair Price

$76,781

Walk Away Above

$79,011

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$73,116

Est. Invoice$75,553

Holdback (est.)$2,437

MSRP (Sticker)$81,240

Asking Price$77,240

Markup-$4,000

Est. Dealer Margin on This Car$4,124

Percentile37% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory407 vehicles

Avg Markup (All Models)+$400

Avg Markup (F-150)-$3,560

% Below MSRP65%

Avg Days to Sell33 days

Avg Sold Markup-$737

Price History

Aug 6, 2026$76,740 → $77,240(+$500)

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