Deal Sheet: 2026 F-150 Lariat

Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTFW5LD8TFB30436

Negotiation Guide

Opening Offer

$66,696

Fair Price

$68,196

Walk Away Above

$70,426

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,390

Est. Invoice$67,569

Holdback (est.)$2,180

MSRP (Sticker)$72,655

Asking Price$68,655

Markup-$4,000

Est. Dealer Margin on This Car$3,266

Percentile37% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)-$2,079

Avg Markup (F-150)-$3,778

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,731

Price History

Jul 11, 2026$71,155 → $68,155(-$3,000)

Aug 6, 2026$68,155 → $68,655(+$500)

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8254d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7954d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d