Negotiation Guide
Opening Offer
$69,046
Fair Price
$70,546
Walk Away Above
$72,776
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$67,505
Est. Invoice$69,755
Holdback (est.)$2,250
MSRP (Sticker)$75,005
Asking Price$71,005
Markup-$4,000
Est. Dealer Margin on This Car$3,501
Percentile37% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory341 vehicles
Avg Markup (All Models)-$1,433
Avg Markup (F-150)-$3,560
% Below MSRP90%
Avg Days to Sell29 days
Avg Sold Markup-$1,445
Price History
Jul 9, 2026$73,505 → $70,505(-$3,000)
Aug 6, 2026$70,505 → $71,005(+$500)
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