Deal Sheet: 2026 F-150 Lariat

Ted Britt Fairfax Ford · Fairfax, VA · VIN: 1FTFW5LD6TFB81272

Negotiation Guide

Opening Offer

$70,601

Fair Price

$72,101

Walk Away Above

$74,331

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$68,904

Est. Invoice$71,201

Holdback (est.)$2,297

MSRP (Sticker)$76,560

Asking Price$73,560

Markup-$3,000

Est. Dealer Margin on This Car$4,656

Percentile96% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory230 vehicles

Avg Markup (All Models)-$1,898

Avg Markup (F-150)-$2,610

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,039

Price History

Aug 6, 2026$72,560 → $73,560(+$1,000)

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