Deal Sheet: 2026 F-150 Lariat

Bluebonnet Ford · New Braunfels, TX · VIN: 1FTFW5LD6TFB35005

Negotiation Guide

Opening Offer

$70,226

Fair Price

$71,726

Walk Away Above

$73,956

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$68,567

Est. Invoice$70,852

Holdback (est.)$2,286

MSRP (Sticker)$76,185

Asking Price$72,185

Markup-$4,000

Est. Dealer Margin on This Car$3,619

Percentile37% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory516 vehicles

Avg Markup (All Models)-$1,370

Avg Markup (F-150)-$2,795

% Below MSRP91%

Avg Days to Sell27 days

Avg Sold Markup-$1,371

Price History

Aug 6, 2026$71,685 → $72,185(+$500)

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