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Deal Sheet: 2026 F-150 Lariat
Two Rivers Ford, Inc. · Mount Juliet, TN · VIN: 1FTFW5LD6TFB30905
Negotiation Guide
Opening Offer
$65,325
Fair Price
$66,825
Walk Away Above
$69,242
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 61 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,494
Est. Invoice$66,644
Holdback (est.)$2,150
MSRP (Sticker)$71,660
Asking Price$67,660
Markup-$4,000
Est. Dealer Margin on This Car$3,166
Percentile37% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory310 vehicles
Avg Markup (All Models)-$2,079
Avg Markup (F-150)-$3,778
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,697
Price History
Jul 9, 2026$70,160 → $67,160(-$3,000)
Aug 6, 2026$67,160 → $67,660(+$500)
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