Negotiation Guide
Opening Offer
$70,540
Fair Price
$72,040
Walk Away Above
$74,510
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,282
Est. Invoice$71,591
Holdback (est.)$2,309
MSRP (Sticker)$76,980
Asking Price$72,980
Markup-$4,000
Est. Dealer Margin on This Car$3,698
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory304 vehicles
Avg Markup (All Models)+$663
Avg Markup (F-150)-$2,240
% Below MSRP63%
Avg Days to Sell32 days
Avg Sold Markup-$944
Price History
Jul 9, 2026$75,480 → $72,480(-$3,000)
Aug 6, 2026$72,480 → $72,980(+$500)
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