Deal Sheet: 2026 F-150 Lariat

Healey Brothers Ford, LLC · Poughkeepsie, NY · VIN: 1FTFW5LD4TFB99978

Negotiation Guide

Opening Offer

$70,726

Fair Price

$72,226

Walk Away Above

$74,456

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$69,017

Est. Invoice$71,317

Holdback (est.)$2,301

MSRP (Sticker)$76,685

Asking Price$72,685

Markup-$4,000

Est. Dealer Margin on This Car$3,669

Percentile37% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory136 vehicles

Avg Markup (All Models)-$2,074

Avg Markup (F-150)-$3,036

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,511

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