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Deal Sheet: 2026 F-150 Lariat
Morris Ford, Inc. · Burnt Hills, NY · VIN: 1FTFW5LD3TFB30876
Negotiation Guide
Opening Offer
$71,476
Fair Price
$72,976
Walk Away Above
$75,206
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,692
Est. Invoice$72,015
Holdback (est.)$2,323
MSRP (Sticker)$77,435
Asking Price$73,435
Markup-$4,000
Est. Dealer Margin on This Car$3,744
Percentile37% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory29 vehicles
Avg Markup (All Models)-$1,310
Avg Markup (F-150)-$3,056
% Below MSRP100%
Avg Days to Sell15 days
Avg Sold Markup-$1,776
Price History
Jul 9, 2026$75,935 → $72,935(-$3,000)
Aug 6, 2026$72,935 → $73,435(+$500)
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