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Deal Sheet: 2026 F-150 Lariat
Suntrup Ford - Kirkwood · Kirkwood, MO · VIN: 1FTFW5LD3TFB10546
Negotiation Guide
Opening Offer
$64,143
Fair Price
$65,643
Walk Away Above
$68,101
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 66 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,504
Est. Invoice$65,621
Holdback (est.)$2,117
MSRP (Sticker)$70,560
Asking Price$66,560
Markup-$4,000
Est. Dealer Margin on This Car$3,056
Percentile37% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)-$2,220
Avg Markup (F-150)-$3,833
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,393
Price History
Jul 9, 2026$69,060 → $66,060(-$3,000)
Aug 6, 2026$66,060 → $66,560(+$500)
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