Deal Sheet: 2026 F-150 Lariat

Anderson Ford South · Lincoln, NE · VIN: 1FTFW5LD2TFB50584

Negotiation Guide

Opening Offer

$71,101

Fair Price

$72,601

Walk Away Above

$74,831

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,354

Est. Invoice$71,666

Holdback (est.)$2,312

MSRP (Sticker)$77,060

Asking Price$73,060

Markup-$4,000

Est. Dealer Margin on This Car$3,706

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$2,672

Avg Markup (F-150)-$3,290

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,726

Price History

Jul 9, 2026$75,560 → $72,560(-$3,000)

Aug 6, 2026$72,560 → $73,060(+$500)

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