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Deal Sheet: 2026 F-150 Lariat
Charles Gabus Ford · Des Moines, IA · VIN: 1FTFW5LD2TFB20078
Negotiation Guide
Opening Offer
$68,428
Fair Price
$69,928
Walk Away Above
$72,392
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$67,370
Est. Invoice$69,615
Holdback (est.)$2,246
MSRP (Sticker)$74,855
Asking Price$70,855
Markup-$4,000
Est. Dealer Margin on This Car$3,486
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory156 vehicles
Avg Markup (All Models)-$2,122
Avg Markup (F-150)-$3,667
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$2,190
Price History
Jul 9, 2026$73,355 → $70,355(-$3,000)
Aug 6, 2026$70,355 → $70,855(+$500)
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