Deal Sheet: 2026 F-150 Lariat

DeYarman Ford Indianola · Indianola, IA · VIN: 1FTFW5LD2TFB19772

Negotiation Guide

Opening Offer

$67,001

Fair Price

$68,501

Walk Away Above

$70,731

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,664

Est. Invoice$67,853

Holdback (est.)$2,189

MSRP (Sticker)$72,960

Asking Price$68,960

Markup-$4,000

Est. Dealer Margin on This Car$3,296

Percentile37% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$1,982

Avg Markup (F-150)-$3,484

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$2,101

Price History

Jul 9, 2026$71,460 → $68,460(-$3,000)

Aug 6, 2026$68,460 → $68,960(+$500)

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