Deal Sheet: 2026 F-150 Lariat

John North Ford, Inc. · Emporia, KS · VIN: 1FTFW5LD0TFB79940

Negotiation Guide

Opening Offer

$66,136

Fair Price

$67,636

Walk Away Above

$69,866

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$64,886

Est. Invoice$67,048

Holdback (est.)$2,163

MSRP (Sticker)$72,095

Asking Price$68,095

Markup-$4,000

Est. Dealer Margin on This Car$3,210

Percentile37% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory448 vehicles

Avg Markup (All Models)+$476

Avg Markup (F-150)-$3,500

% Below MSRP42%

Avg Days to Sell38 days

Avg Sold Markup+$754

Price History

Aug 6, 2026$67,595 → $68,095(+$500)

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