Deal Sheet: 2026 F-150 Lariat

Crain Ford of Little Rock · Little Rock, AR · VIN: 1FTFW5LD0TFB69750

Negotiation Guide

Opening Offer

$69,091

Fair Price

$70,591

Walk Away Above

$72,821

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$67,545

Est. Invoice$69,797

Holdback (est.)$2,252

MSRP (Sticker)$75,050

Asking Price$71,050

Markup-$4,000

Est. Dealer Margin on This Car$3,505

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory242 vehicles

Avg Markup (All Models)-$2,025

Avg Markup (F-150)-$3,387

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,660

Price History

Aug 6, 2026$70,550 → $71,050(+$500)

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