Deal Sheet: 2026 F-150 Lariat

Ted Britt Fairfax Ford · Fairfax, VA · VIN: 1FTFW5LD0TFB57095

Negotiation Guide

Opening Offer

$68,696

Fair Price

$70,196

Walk Away Above

$72,426

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,190

Est. Invoice$69,429

Holdback (est.)$2,240

MSRP (Sticker)$74,655

Asking Price$71,655

Markup-$3,000

Est. Dealer Margin on This Car$4,466

Percentile96% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory230 vehicles

Avg Markup (All Models)-$1,898

Avg Markup (F-150)-$2,610

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,039

Price History

Jul 9, 2026$73,655 → $70,655(-$3,000)

Aug 6, 2026$70,655 → $71,655(+$1,000)

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