Deal Sheet: 2026 F-150 Lariat

Randall Reed's Planet Ford · Humble, TX · VIN: 1FTFW5LD0TFA47955

Negotiation Guide

Opening Offer

$71,291

Fair Price

$72,791

Walk Away Above

$75,021

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$69,525

Est. Invoice$71,843

Holdback (est.)$2,318

MSRP (Sticker)$77,250

Asking Price$73,250

Markup-$4,000

Est. Dealer Margin on This Car$3,725

Percentile37% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory545 vehicles

Avg Markup (All Models)-$2,131

Avg Markup (F-150)-$3,296

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,202

Price History

Jul 9, 2026$75,750 → $72,750(-$3,000)

Aug 6, 2026$72,750 → $73,250(+$500)

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