Negotiation Guide
Opening Offer
$61,071
Fair Price
$62,571
Walk Away Above
$64,801
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,327
Est. Invoice$62,338
Holdback (est.)$2,011
MSRP (Sticker)$67,030
Asking Price$63,030
Markup-$4,000
Est. Dealer Margin on This Car$2,703
Percentile37% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory268 vehicles
Avg Markup (All Models)-$2,177
Avg Markup (F-150)-$3,627
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$2,048
Price History
Jul 9, 2026$65,530 → $62,530(-$3,000)
Aug 9, 2026$62,530 → $63,030(+$500)
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