Negotiation Guide
Opening Offer
$60,666
Fair Price
$62,166
Walk Away Above
$64,396
- • Recent buyers paid ~$4,459 below MSRP
Price Breakdown
Est. Dealer Cost$59,963
Est. Invoice$61,961
Holdback (est.)$1,999
MSRP (Sticker)$66,625
Asking Price$62,625
Markup-$4,000
Est. Dealer Margin on This Car$2,663
Percentile37% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory235 vehicles
Avg Markup (All Models)-$2,263
Avg Markup (F-150)-$3,717
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,740
Price History
Aug 6, 2026$62,125 → $62,625(+$500)
Cheaper F-150 Lariat Inventory
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