Deal Sheet: 2026 F-150 Lariat

Bar-W Ford Tulia, LTD · Tulia, TX · VIN: 1FTFW5L8XTKE53820

Negotiation Guide

Opening Offer

$63,386

Fair Price

$64,886

Walk Away Above

$67,116

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,411

Est. Invoice$64,491

Holdback (est.)$2,080

MSRP (Sticker)$69,345

Asking Price$65,345

Markup-$4,000

Est. Dealer Margin on This Car$2,935

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory22 vehicles

Avg Markup (All Models)-$1,932

Avg Markup (F-150)-$3,000

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,462

Price History

Aug 6, 2026$64,845 → $65,345(+$500)

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