Deal Sheet: 2026 F-150 Lariat

Gateway Ford, LLC · Ponchatoula, LA · VIN: 1FTFW5L8XTKE53378

Negotiation Guide

Opening Offer

$67,611

Fair Price

$69,111

Walk Away Above

$71,341

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,213

Est. Invoice$68,420

Holdback (est.)$2,207

MSRP (Sticker)$73,570

Asking Price$69,570

Markup-$4,000

Est. Dealer Margin on This Car$3,357

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory103 vehicles

Avg Markup (All Models)-$1,760

Avg Markup (F-150)-$3,556

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,399

Price History

Jul 9, 2026$72,070 → $69,070(-$3,000)

Aug 6, 2026$69,070 → $69,570(+$500)

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