Negotiation Guide
Opening Offer
$62,691
Fair Price
$64,191
Walk Away Above
$66,421
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,785
Est. Invoice$63,845
Holdback (est.)$2,060
MSRP (Sticker)$68,650
Asking Price$64,650
Markup-$4,000
Est. Dealer Margin on This Car$2,865
Percentile37% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory300 vehicles
Avg Markup (All Models)-$2,112
Avg Markup (F-150)-$3,446
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,807
Price History
Jul 9, 2026$67,150 → $64,150(-$3,000)
Aug 6, 2026$64,150 → $64,650(+$500)
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