Deal Sheet: 2026 F-150 Lariat

Doggett Ford North Houston · Houston, TX · VIN: 1FTFW5L8XTKE38265

Negotiation Guide

Opening Offer

$61,911

Fair Price

$63,411

Walk Away Above

$65,641

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,083

Est. Invoice$63,119

Holdback (est.)$2,036

MSRP (Sticker)$67,870

Asking Price$63,870

Markup-$4,000

Est. Dealer Margin on This Car$2,787

Percentile37% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory336 vehicles

Avg Markup (All Models)-$2,009

Avg Markup (F-150)-$3,529

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,913

Price History

Jul 9, 2026$66,370 → $63,370(-$3,000)

Aug 6, 2026$63,370 → $63,870(+$500)

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8254d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7954d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d