Deal Sheet: 2026 F-150 Lariat

Ken Garff West Valley Ford · West Valley City, UT · VIN: 1FTFW5L8XTKE37536

Negotiation Guide

Opening Offer

$67,521

Fair Price

$69,021

Walk Away Above

$71,251

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,132

Est. Invoice$68,336

Holdback (est.)$2,204

MSRP (Sticker)$73,480

Asking Price$69,480

Markup-$4,000

Est. Dealer Margin on This Car$3,348

Percentile37% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory279 vehicles

Avg Markup (All Models)-$1,996

Avg Markup (F-150)-$3,140

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,477

Price History

Jul 9, 2026$72,480 → $68,480(-$4,000)

Aug 6, 2026$68,480 → $69,480(+$1,000)

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