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Deal Sheet: 2026 F-150 Lariat
Ciocca Ford of Flemington · Flemington, NJ · VIN: 1FTFW5L8XTKE36158
Negotiation Guide
Opening Offer
$67,716
Fair Price
$69,216
Walk Away Above
$71,446
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,308
Est. Invoice$68,518
Holdback (est.)$2,210
MSRP (Sticker)$73,675
Asking Price$69,675
Markup-$4,000
Est. Dealer Margin on This Car$3,368
Percentile37% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory103 vehicles
Avg Markup (All Models)-$1,262
Avg Markup (F-150)-$3,444
% Below MSRP88%
Avg Days to Sell32 days
Avg Sold Markup-$1,172
Price History
Jul 9, 2026$72,175 → $69,175(-$3,000)
Aug 6, 2026$69,175 → $69,675(+$500)
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