← Vehicle Details
Deal Sheet: 2026 F-150 Lariat
Jimmy Michel Motors, Inc. · Aurora, MO · VIN: 1FTFW5L8XTKD32978
Negotiation Guide
Opening Offer
$66,794
Fair Price
$68,294
Walk Away Above
$70,752
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,889
Est. Invoice$68,085
Holdback (est.)$2,196
MSRP (Sticker)$73,210
Asking Price$69,210
Markup-$4,000
Est. Dealer Margin on This Car$3,321
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory127 vehicles
Avg Markup (All Models)-$1,996
Avg Markup (F-150)-$3,917
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,860
Price History
Jul 9, 2026$71,710 → $68,710(-$3,000)
Aug 6, 2026$68,710 → $69,210(+$500)
Cheaper F-150 Lariat Inventory
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$75,6004d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$69,8254d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$75,5704d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$73,7954d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$69,2804d
AutoNation Ford Gulf FreewayHouston, TX
-$4,000$67,2054d
Planet FordSpring, TX
-$4,000$69,0854d
Tomball Ford, Inc.Tomball, TX
-$4,000$68,8204d
Tomball Ford, Inc.Tomball, TX
-$4,000$70,4404d
McRee Ford, Inc.Dickinson, TX
-$4,000$68,4954d