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Deal Sheet: 2026 F-150 Lariat
Group 1 Ford of South Austin · Austin, TX · VIN: 1FTFW5L8XTKD31264
Negotiation Guide
Opening Offer
$66,019
Fair Price
$67,519
Walk Away Above
$69,974
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,187
Est. Invoice$67,360
Holdback (est.)$2,173
MSRP (Sticker)$72,430
Asking Price$68,430
Markup-$4,000
Est. Dealer Margin on This Car$3,243
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory439 vehicles
Avg Markup (All Models)-$2,546
Avg Markup (F-150)-$3,571
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,776
Price History
Jul 9, 2026$70,930 → $67,930(-$3,000)
Aug 6, 2026$67,930 → $68,430(+$500)
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