Deal Sheet: 2026 F-150 Lariat

Park City Ford, Inc. · Bridgeport, CT · VIN: 1FTFW5L8XTFB81553

Negotiation Guide

Opening Offer

$67,926

Fair Price

$69,426

Walk Away Above

$71,656

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$66,497

Est. Invoice$68,713

Holdback (est.)$2,217

MSRP (Sticker)$73,885

Asking Price$69,885

Markup-$4,000

Est. Dealer Margin on This Car$3,389

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$2,392

Avg Markup (F-150)-$3,417

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,280

Price History

Aug 6, 2026$69,385 → $69,885(+$500)

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