Deal Sheet: 2026 F-150 Lariat

Seth Wadley Ford · Pauls Valley, OK · VIN: 1FTFW5L8XTFB52733

Negotiation Guide

Opening Offer

$65,196

Fair Price

$66,696

Walk Away Above

$68,926

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,040

Est. Invoice$66,174

Holdback (est.)$2,135

MSRP (Sticker)$71,155

Asking Price$67,155

Markup-$4,000

Est. Dealer Margin on This Car$3,116

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)-$658

Avg Markup (F-150)-$2,933

% Below MSRP85%

Avg Days to Sell32 days

Avg Sold Markup-$975

Price History

Jul 9, 2026$69,655 → $66,655(-$3,000)

Aug 6, 2026$66,655 → $67,155(+$500)

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