Deal Sheet: 2026 F-150 Lariat

Anderson Ford of Lincoln · Lincoln, NE · VIN: 1FTFW5L8XTFB44888

Negotiation Guide

Opening Offer

$67,686

Fair Price

$69,186

Walk Away Above

$71,416

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,281

Est. Invoice$68,490

Holdback (est.)$2,209

MSRP (Sticker)$73,645

Asking Price$69,645

Markup-$4,000

Est. Dealer Margin on This Car$3,365

Percentile37% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory134 vehicles

Avg Markup (All Models)-$1,593

Avg Markup (F-150)-$3,789

% Below MSRP86%

Avg Days to Sell32 days

Avg Sold Markup-$1,448

Price History

Jul 9, 2026$72,145 → $69,145(-$3,000)

Aug 9, 2026$69,145 → $69,645(+$500)

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