Deal Sheet: 2026 F-150 Lariat

Jensen, Inc. · Marshalltown, IA · VIN: 1FTFW5L89TKE67255

Negotiation Guide

Opening Offer

$63,486

Fair Price

$64,986

Walk Away Above

$67,216

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,501

Est. Invoice$64,584

Holdback (est.)$2,083

MSRP (Sticker)$69,445

Asking Price$65,445

Markup-$4,000

Est. Dealer Margin on This Car$2,945

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory36 vehicles

Avg Markup (All Models)-$2,458

Avg Markup (F-150)-$3,600

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,318

Price History

Aug 6, 2026$64,945 → $65,445(+$500)

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