Deal Sheet: 2026 F-150 Lariat

Larson Motors, Inc. · Nebraska City, NE · VIN: 1FTFW5L89TKE64128

Negotiation Guide

Opening Offer

$64,086

Fair Price

$65,586

Walk Away Above

$67,816

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,041

Est. Invoice$65,142

Holdback (est.)$2,101

MSRP (Sticker)$70,045

Asking Price$66,045

Markup-$4,000

Est. Dealer Margin on This Car$3,005

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory32 vehicles

Avg Markup (All Models)-$2,703

Avg Markup (F-150)-$3,429

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,426

Price History

Jul 9, 2026$68,545 → $65,545(-$3,000)

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