Deal Sheet: 2026 F-150 Lariat

Perry Pitre Ford Co Inc · Eunice, LA · VIN: 1FTFW5L89TKE39679

Negotiation Guide

Opening Offer

$66,736

Fair Price

$68,236

Walk Away Above

$70,466

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,426

Est. Invoice$67,606

Holdback (est.)$2,181

MSRP (Sticker)$72,695

Asking Price$68,695

Markup-$4,000

Est. Dealer Margin on This Car$3,270

Percentile37% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory30 vehicles

Avg Markup (All Models)-$1,983

Avg Markup (F-150)-$3,500

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,333

Price History

Aug 6, 2026$68,195 → $68,695(+$500)

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