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Deal Sheet: 2026 F-150 Lariat
Woodhouse Ford, Inc. · Blair, NE · VIN: 1FTFW5L89TKE02308
Negotiation Guide
Opening Offer
$65,263
Fair Price
$66,763
Walk Away Above
$69,217
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,503
Est. Invoice$66,653
Holdback (est.)$2,150
MSRP (Sticker)$71,670
Asking Price$67,670
Markup-$4,000
Est. Dealer Margin on This Car$3,167
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory272 vehicles
Avg Markup (All Models)-$2,040
Avg Markup (F-150)-$3,730
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$1,904
Price History
Jul 11, 2026$70,170 → $67,170(-$3,000)
Aug 6, 2026$67,170 → $67,670(+$500)
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