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Deal Sheet: 2026 F-150 Lariat
Archie Cochrane Motors, Inc. · Billings, MT · VIN: 1FTFW5L89TKD64434
Negotiation Guide
Opening Offer
$65,745
Fair Price
$67,245
Walk Away Above
$69,700
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,940
Est. Invoice$67,104
Holdback (est.)$2,165
MSRP (Sticker)$72,155
Asking Price$68,155
Markup-$4,000
Est. Dealer Margin on This Car$3,216
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory265 vehicles
Avg Markup (All Models)-$1,692
Avg Markup (F-150)-$2,575
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,520
Price History
Jul 9, 2026$71,155 → $67,155(-$4,000)
Aug 6, 2026$67,155 → $68,155(+$1,000)
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