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Deal Sheet: 2026 F-150 Lariat
Grand Prairie Ford · Grand Prairie, TX · VIN: 1FTFW5L89TKD29490
Negotiation Guide
Opening Offer
$64,001
Fair Price
$65,501
Walk Away Above
$67,951
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,360
Est. Invoice$65,472
Holdback (est.)$2,112
MSRP (Sticker)$70,400
Asking Price$66,400
Markup-$4,000
Est. Dealer Margin on This Car$3,040
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory532 vehicles
Avg Markup (All Models)-$2,258
Avg Markup (F-150)-$3,577
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,986
Price History
Jul 9, 2026$68,900 → $65,900(-$3,000)
Aug 6, 2026$65,900 → $66,400(+$500)
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