Deal Sheet: 2026 F-150 Lariat

Foster Ford, Inc. · Holton, KS · VIN: 1FTFW5L89TFB80703

Negotiation Guide

Opening Offer

$67,881

Fair Price

$69,381

Walk Away Above

$71,611

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$66,456

Est. Invoice$68,671

Holdback (est.)$2,215

MSRP (Sticker)$73,840

Asking Price$69,840

Markup-$4,000

Est. Dealer Margin on This Car$3,384

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory26 vehicles

Avg Markup (All Models)-$2,462

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$2,000

Price History

Aug 6, 2026$69,340 → $69,840(+$500)

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