Deal Sheet: 2026 F-150 Lariat

Tommie Vaughn Motors, Inc. · Houston, TX · VIN: 1FTFW5L89TFB74318

Negotiation Guide

Opening Offer

$70,836

Fair Price

$72,336

Walk Away Above

$74,566

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$69,116

Est. Invoice$71,419

Holdback (est.)$2,304

MSRP (Sticker)$76,795

Asking Price$72,795

Markup-$4,000

Est. Dealer Margin on This Car$3,680

Percentile37% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory331 vehicles

Avg Markup (All Models)-$2,038

Avg Markup (F-150)-$3,281

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,686

Price History

Aug 6, 2026$72,295 → $72,795(+$500)

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