Deal Sheet: 2026 F-150 Lariat

Group 1 Ford of South Austin · Austin, TX · VIN: 1FTFW5L89TFB71886

Negotiation Guide

Opening Offer

$63,801

Fair Price

$65,301

Walk Away Above

$67,531

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,784

Est. Invoice$64,877

Holdback (est.)$2,093

MSRP (Sticker)$69,760

Asking Price$65,760

Markup-$4,000

Est. Dealer Margin on This Car$2,976

Percentile37% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory439 vehicles

Avg Markup (All Models)-$2,546

Avg Markup (F-150)-$3,571

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,776

Price History

Jul 9, 2026$68,260 → $65,260(-$3,000)

Aug 6, 2026$65,260 → $65,760(+$500)

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