Deal Sheet: 2026 F-150 Lariat

Bob Moore Ford · Oklahoma City, OK · VIN: 1FTFW5L89TFB64971

Negotiation Guide

Opening Offer

$65,076

Fair Price

$66,576

Walk Away Above

$68,806

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$63,932

Est. Invoice$66,063

Holdback (est.)$2,131

MSRP (Sticker)$71,035

Asking Price$67,035

Markup-$4,000

Est. Dealer Margin on This Car$3,104

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory193 vehicles

Avg Markup (All Models)-$1,833

Avg Markup (F-150)-$2,776

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,519

Price History

Aug 6, 2026$66,535 → $67,035(+$500)

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